Selected work / Case study
Kidoodle.TV App Store Previews
Redesigning the Kidoodle.TV App Store Preview Images
Client
Kidoodle.TV
Year
2025
Scope
Marketing Design
Role
Designer
01 / Overview
Following Kidoodle.TV’s brand refresh, the App Store previews needed to evolve alongside its new look and feel: playful and engaging, with a more mature visual approach. The goal was to better reflect the quality of the platform’s content and create a polished, competitive presence alongside established players like Disney+ and Netflix Kids.
02 / Creative direction
I set out to create a cohesive visual environment where featured content characters interacted with devices showcasing the app’s UI. Each frame was designed to feel like part of a larger, seamless composition while remaining relevant to the specific features being highlighted. To bring the refreshed brand to life, I incorporated its new 3D design elements throughout the environment, creating depth and visual consistency while allowing the content and interface to remain the focus.
03 / Outcome & credits
I was the sole designer responsible for the App Store preview assets, building on the broader creative direction established by the team during Kidoodle.TV’s brand refresh. I collaborated with the marketing team to develop messaging and worked with senior leadership to incorporate feedback and secure final approvals. Following the broader refresh, Kidoodle.TV saw a notable increase in app downloads, supporting the impact of the updated brand experience.
Selected work / Case study
Kidoodle.TV App Store Previews
Redesigning the Kidoodle.TV App Store Preview Images
Client
Kidoodle.TV
Year
2025
Scope
Marketing Design
Role
Designer
01 / Overview
Following Kidoodle.TV’s brand refresh, the App Store previews needed to evolve alongside its new look and feel: playful and engaging, with a more mature visual approach. The goal was to better reflect the quality of the platform’s content and create a polished, competitive presence alongside established players like Disney+ and Netflix Kids.
02 / Creative direction
I set out to create a cohesive visual environment where featured content characters interacted with devices showcasing the app’s UI. Each frame was designed to feel like part of a larger, seamless composition while remaining relevant to the specific features being highlighted. To bring the refreshed brand to life, I incorporated its new 3D design elements throughout the environment, creating depth and visual consistency while allowing the content and interface to remain the focus.
03 / Outcome & credits
I was the sole designer responsible for the App Store preview assets, building on the broader creative direction established by the team during Kidoodle.TV’s brand refresh. I collaborated with the marketing team to develop messaging and worked with senior leadership to incorporate feedback and secure final approvals. Following the broader refresh, Kidoodle.TV saw a notable increase in app downloads, supporting the impact of the updated brand experience.
Selected work / Case study
Kidoodle.TV App Store Previews
Redesigning the Kidoodle.TV App Store Preview Images
Client
Kidoodle.TV
Year
2025
Scope
Marketing Design
Role
Designer
01 / Overview
Following Kidoodle.TV’s brand refresh, the App Store previews needed to evolve alongside its new look and feel: playful and engaging, with a more mature visual approach. The goal was to better reflect the quality of the platform’s content and create a polished, competitive presence alongside established players like Disney+ and Netflix Kids.
02 / Creative direction
I set out to create a cohesive visual environment where featured content characters interacted with devices showcasing the app’s UI. Each frame was designed to feel like part of a larger, seamless composition while remaining relevant to the specific features being highlighted. To bring the refreshed brand to life, I incorporated its new 3D design elements throughout the environment, creating depth and visual consistency while allowing the content and interface to remain the focus.
03 / Outcome & credits
I was the sole designer responsible for the App Store preview assets, building on the broader creative direction established by the team during Kidoodle.TV’s brand refresh. I collaborated with the marketing team to develop messaging and worked with senior leadership to incorporate feedback and secure final approvals. Following the broader refresh, Kidoodle.TV saw a notable increase in app downloads, supporting the impact of the updated brand experience.